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Lush Turns Potential PR Disaster Into Gold

March 30, 2016: 12:00 AM EST
Cosmetics company Lush has turned reports of beans in its Wiccy Magic Muscles massage bar sprouting in showers and sinkholes into positive PR. Social media stories about the massage bar, which contains organic aduki beans and natural butters, first began appearing near the end of 2015. Consumer reaction to the sprouting seeds ranged from concerns over finding green shoots in showers to delight and reassurance about the authenticity of Lush’s organic claims.
Simon Pitman, "Lush turns sprouting massage bars into PR win", Cosmetics Design , March 30, 2016, © William Reed Business Media SAS
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