Lush’s Slap Stick Range is Natural, Vegan And Naked

August 17, 2018: 12:00 AM EST

Direct-to-consumer brand Lush launched the Slap Stick range this summer. The 40 egg-shaped foundations are said to be all-natural and 100% vegan. The ‘naked’ and solid product is a contrast to heavily-packaged liquid products. Lush’s Kayley Thomas says that reducing plastic packaging is important for the brand, and cosmetics are often one of the worst culprits. If bought online, the products are delivered in small cardboard boxes, which are fully recyclable and with a vegan coating to prevent the box being stained. However, the brand admits that, longer-term, a better packaging solution might be needed, and said it is developing a makeup bag to carry naked products.[Image Credit: © Lush Retail Ltd.]

Lucy Whitehouse , "Lush’s new foundation: a revolution of no packaging for colour cosmetics?", Cosmetics Design Europe, August 17, 2018, © William Reed Business Media Ltd

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