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Marc Jacobs Fragrance Partners With Uber To Launch NYC Campaign

March 18, 2016: 12:00 AM EST
Marc Jacobs Fragrance partnered with ride-sharing service Uber to launch the Daisy Daze campaign in New York City. As part of the campaign, riders will be able to request an Uber car covered with hundreds of daisies and equipped with a customized soundtrack, and a free full-size Daisy Marc Jacobs fragrance. Uber’s previous partnerships with fashion companies include its February 2016 deal with ecommerce site Lyst and with Rag & Bone’s fashion show in September 2015.
Maghan McDowell, "Uber Teams Up With Marc Jacobs", Women’s Wear Daily, March 18, 2016, © Fairchild Publishing, LLC, a subsidiary of Penske Business Media, LLC
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