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Marcia Kilgore’s Latest Startup, Beauty Pie

December 8, 2018: 12:00 AM EST
Serial entrepreneur Marcia Kilgore has been talking about her fifth startup, Beauty Pie, following on from Bliss, Soap & Glory, FitFlop and Soaper Duper, some of which she has since exited, including selling Soap & Glory to UK retailer Boots, and a majority stake in Bliss to LVMH. Beauty Pie is a members’ club in the UK for buyers of leading luxury beauty products without asking them to pay normal retailer markups. Kilgore said that the consumer’s best interests are lost as soon as companies try to wring a bit more margin from each transaction. She said Beauty Pie wants to avoid this and deliver the best possible products at the price the brand pays for it. The revenue comes from the memberships, and she doesn’t believe that high prices for beauty items are justified simply because of celebrity endorsements. [Image Credit: © Beauty Pie LTD]
Tiffany Young, "Marcia Kilgore, Founder Of Beauty Pie, On Disrupting Everyone From Estée Lauder To Glossier", Forbes Media, December 08, 2018, © Forbes Media LLC
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