We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Mass-Market Fragrance Segment Suffers Worst Sales Decline

September 30, 2016: 12:00 AM EST
While the prestige fragrance market has seen strong growth, sales of mass-market fragrances have slowed down significantly. For the 52-week period ending May 15, 2016, for example, sales of mass-market fragrances for women reached $766 million, compared with $1 billion the segment posted in 2008. During the 12-week period ending August 6, 2016, sales of women's fragrances through the drugstore channel dropped 7.3 percent to $36.7 million, while men's dropped 5.6 percent to $36.6 million. Coty Inc. and Elizabeth Arden Inc. built the mass fragrance category; however, Coty is focusing its attention on the premium end of the market.
Faye Brookman, "Mass Market Fragrance’s Great Disappearing Act", Women’s Wear Daily, September 30, 2016, © Fairchild Fashion Media
Market News
Market Segments
North America
United States of America
Companies, Organizations
Market News
Products & Brands
Developed by Yuri Ingultsov Software Lab.