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Men Outspend Women On Facial Skincare Products In India

October 21, 2016: 12:00 AM EST
In India, men spend almost 10 percent more on body washes and 7 percent more on face washes and scrubs than women do every month, according to the report, “Target Group Index,” by IMRB International. Men from the 18‒24 age group spend around 15 percent more on moisturizers and 6 percent more on conditioners, compared with women from the same age group. Data from Euromonitor International revealed men's grooming accounts for only 10 percent of the overall beauty market in the country; however, it is growing faster at 20‒25 percent. From the current $600 million, the market is forecast to grow to more than $1 billion by 2020, according to Argus CMPO CEO Hema Aushat.
Sapna Agarwal, "Guess who’s driving the face wash market in India?", Livemint, October 21, 2016, © HT Media Ltd.
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