Millenials Drive Growth In Sustainable Packaging For Beauty Products

Millennial consumers and young executives are driving growth in the cosmetics industry's adoption of sustainable packaging. Although significant progress has been made in developing environment-friendly packaging for beauty products, many factors, including lack of recycling facilities, non-oil-based materials, costs, and demand, are slowing down adoption. With millennials becoming stronger in corporate management, they are expected to push for more adoption of sustainable packaging, prompting major suppliers in the beauty sector to work harder to develop environment-friendly packaging and practices. This trend has been gaining strength in the past several years, with the cosmetics industry adding more post-consumer recycled materials into packaging. Neenah Packaging’s director of marketing Mark Sng said, millennials account for an increase in customer requests for ecology-friendly packaging.