Miller Harris To Offer Fragrance Samples Through Vending Machines

Luxury perfume brand Miller Harris has partnered with sampling solutions provider Odore to provide consumers in London with fragrance samples through vending machines. Consumers will be able to get a free sample of their preferred scent from Miller Harris's range of perfumes by answering a short survey. The data collected will be used by Miller Harris to gain consumer insights which will help the brand improve its sales and marketing strategies. Odore's smart vending machines will be installed in several fine dining venues owned by M Restaurants group. The solutions provider plans to expand beyond the United Kingdom and to partner with other brands and venues. [Image Credit: © Miller Harris]