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More Women In US Prefer Facial Skincare Products With Natural Ingredients

September 18, 2017: 12:00 AM EST
In the US, 40‒50 percent of women who use facial skincare products prefer those with natural or organic ingredients, according to The NPD Group's Women's Facial Skincare Consumer Report 2017. Data from the market research group also revealed that women actively search for products that do not have harmful ingredients, such as fragrances, parabens, and sulfates. Also, 48 percent of women believe they have sensitive skin, compared with 44 percent in 2015.
"For Nearly Half of U.S. Women Using Facial Skincare Products, Ingredients Determine their Purchases", NPD, September 18, 2017, © The NPD Group, Inc.
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