More Women Planning To Buy All-Natural Beauty Products, Survey Reveals

In the US, 35 percent of women said they want to buy more all-natural beauty products in the next two years than they do at present, according to the Kari Gran 2016 Green Beauty Barometer report. Covering more than 1,000 women respondents aged 18 and above, the survey revealed 73 percent of millennial women, or those aged 18 to 34 years, said it is important to them to pick all-natural beauty products when buying. In contrast, 59 percent of women aged 35‒44 said the same. Among millennials, the top 3 all-natural product segments are hair care, 35 percent; skin care, 33 percent; and makeup, 30 percent.