We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

National Advertisers Seek Multicultural Help In Improving Marketing

October 10, 2016: 12:00 AM EST
The trade group that represents companies that spend a total of $300 billion a year on national brand advertising announced an alliance of senior “thought leaders” from the African American, Hispanic, Asian, and LGBT communities to develop a blueprint for multicultural marketing in the U.S. The Association of National Advertisers says the new Alliance for Inclusive & Multicultural Marketing (AIMM) would facilitate brand marketing to diverse racial and cultural groups. Among the specific goals of the AIMM: share multicultural marketing examples; drive ROI, primarily through marketing effectiveness; disseminate best practices of multicultural and diverse demographic segments; and through a robust communications program; and create unique marketplace experiences providing insights into the multicultural arena.
"ANA Forms New Multicultural Marketing Alliance", News release, Association of National Advertisers, October 10, 2016, © Association of National Advertisers
Domains
PERSONAL CARE BUSINESS
Consumers
Marketing
Geographies
Worldwide
North America
United States of America
Categories
Companies, Organizations
Marketing & Advertising
Press Release
Developed by Yuri Ingultsov Software Lab.