Natura Announces Revamp Of France Operations

Natura said it is reorganizing its business operations in France. Aimed at ensuring the “sustainable growth” of its brand in the country, the revamp also supports the company's adoption of an international strategy for developed markets. According to the company, the strategy focuses on three key channels: company-owned stores, e-commerce, and beauty specialists. Made based on the purchasing habits of local consumers, the decision covers only the French market, the company said.