Natura Opens First Store In Brazil; Aims To Diversify Sales Channels By Adding Retail Locations To Direct Selling Network

Natura opened its first retail location in Sao Paulo, Brazil, as part of the beauty company's diversification of its sales channels. According to company VP of sales Joao Paulo Ferreira, direct selling will remain the company's main sales channel, with the stores taking a complementary role. Ferreira said the sales channels will coexist, with store locations creating new opportunities and increasing sales potential for the company's sales representatives. Also, the company's strategy involves segmenting and distributing products into different sales channels, Ferreira said.