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Need Driving Men To Buy Grooming Products, Study Reveals

December 14, 2015: 12:00 AM EST
In the United States, 82 percent of men said they buy a personal care or grooming product because they “need the product,” according to The Benchmarking Company. Data from the market research firm revealed men prefer to shop monthly for grooming products instead of doing it weekly. Also, 63 percent of men said they have received a men’s grooming gift box as a gift, with 84 percent of those who have received a men’s grooming gift box as gift saying it was a “great gift.” Shaving is the top grooming habit for 90 percent of men, followed by trimming of excess hair in ear or nose for 73 percent.
"Guys that Groom", Happi.com, December 14, 2015, © Rodman Media
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