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Neem Represents An Opportunity For Personal Care And Beauty Brands

December 1, 2016: 12:00 AM EST
It's one source of ingredients used in Ayurvedic treatments, but the neem tree is not so well known outside India. Its seeds and fruits are used to make neem oil, for treating a number of ailments and promoting healthy skin and hair. Neem in some form is used in the majority of Ayurvedic remedies because of its antibacterial, antifungal, anti-inflammatory and other properties. It's a common ingredient for high-end spas and salons in India, and often found in households, but has a strong odor and bitter taste, making it difficult to consume. It’s gaining attention in other parts of Asia, as well as the United States and Germany.
Mituri Pradip Sharma, "Neem: A Little Known Body Care Solution", Natural Products Insider, December 01, 2016, © Informa Exhibitions, LLC
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