We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

New Colgate/ADA Social Media Initiative Encourages Hispanic Oral Health Care

June 1, 2016: 12:00 AM EST
Colgate and the American Dental Association have launched a social media-based promotional program to improve oral health among U.S. Hispanics. A component of Colgate's annual Oral Health Month initiative, “Share More Time, Share More Smiles” encourages Hispanic families to post photos of their smiles on Facebook, Twitter, Instagram or Google+ as a way to teach them about proper oral care. For each image posted, Colgate will donate $1 (to a maximum of $40,000) to an ADA Foundation program (Give Kids A Smile) that provides free oral health care, education and screening to under-served children.
"Colgate and The American Dental Association Inspire Hispanic Families to Share More Time, Share More Smiles During Oral Health Month This June", News release, ADA, June 01, 2016, © American Dental Association
Domains
PERSONAL CARE BUSINESS
Consumers
Market Segments
Marketing
Strategy
Oral Care
Geographies
Worldwide
North America
United States of America
Categories
Companies, Organizations
Marketing & Advertising
Products & Brands
Developed by Yuri Ingultsov Software Lab.