We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
ACCEPT Reject
Already have an account? Sign in.

 Remember Me | Forgot Your Password?
Home Manage Alerts Archive Archive About Us Register Now   Not a User? Join now

New Study Finds Many D2C Brands Need To Improve Their Shopper Experience

November 27, 2018: 12:00 AM EST
A new study found that two in five direct-to-consumer brands overestimate how many ‘friction points’ consumers are willing to accept in a transaction. The Brightpearl report highlighted issues that consumers find frustrating, such as the online basket losing items, difficulty finding products, unsuitable delivery and payment options, a poor delivery experience, and a lack of product information. Over 60 per cent of respondents experienced issues in the last 12 months when buying online; 69 per cent said a poor experience would stop them using the site again. The results show how brands can quickly lose out to D2C brands that offer seamless and friction-free shopper experiences. [Image Credit: © Brightpearl]
"Direct-To-Consumer Brands Overestimate Patience Of Online Shoppers", Kam City, November 27, 2018, © EMR-NAMNEWS Ltd.
Domains
PERSONAL CARE BUSINESS
Consumers
Marketing
Trends
Geographies
Worldwide
North America
United States of America
Categories
Companies
Companies, Organizations
Consumers
Marketing & Advertising
Trends
Home | Privacy Policy | Terms and Conditions | Contact Us Copyright © 2000-2023 Business360 Inc. All Rights Reserved
Developed by Yuri Ingultsov Software Lab.