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New Subscription Platform Brings Squarespace Closer To One-Stop E-Commerce Offering

November 15, 2018: 12:00 AM EST
Squarespace was launched around 15 years ago as a web hosting service. It now offers a subscription platform to its Commerce Advanced clients. Within five days of the launch, around 400 of its merchant clients had started using it, with beauty one of the top categories for adoption. Lauren Napier Beauty in the UK is one of the brands. It launched LaurenNapier.com on Squarespace in 2014, but focused on selling through third-party retailers, including Net-a-porter.com and Harvey Nichols. In the last few months, it has started to sell DTC. The brand sells facial wipes, a product suited to a subscription offering. [Image Credit: © Squarespace, Inc.]
Priya Rao, "Squarespace caters to DTC brands with new subscription feature", Glossy, November 15, 2018, © Digiday Media
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