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Nivea Launches Campaign Promoting Q10 Firming Body Lotion In Australia And New Zealand

October 14, 2015: 12:00 AM EST
Nivea launched #standfirm, a marketing campaign in Australia and New Zealand for its Q10 Firming Body Lotion. As part of the campaign, the brand released a video featuring lettering artist Georgia Hill and her mother Judy. Described as touching and matter of fact, the video highlights the issue of ageism and how it affects women.
"Nivea launches #standfirm campaign for its Q10 Firming Body Lotion: ageing shouldn’t mean invisibility", Lucire, October 14, 2015, © JY&A Media
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