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Nivea Men Signs Sponsorship Deal With Real Madrid In South Africa

March 10, 2016: 12:00 AM EST
Men’s grooming brand Nivea Men signed a sponsorship deal with Real Madrid football club for the South Africa market. As part of the partnership deal, the first commercial featuring Brazilian defender Marcelo and Dani Carvajal will have its broadcast debut on March 14, 2016. With football a very popular sport in South Africa, the deal is expected to help the brand establish a stronger connection with South African men, according to Beiersdorf South Africa marketing director Kerstin Bird.
"Nivea, Real Madrid team up in SA", sasoccermag , March 10, 2016, © sasoccermag.co.za
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