Olay Launches Ageless Campaign

Olay launched its Ageless marketing campaign, which combines advances in skincare research with insights into changes in women’s views on aging. Results of its survey revealed eight of 10 women said they think chronological age will continue becoming less relevant. Seeking to promote conversation about the issue of aging in women, the campaign lets Olay users upload their testimonials and photographs on Facebook. Also, Olay is undertaking its Multi-Decade and Ethnicity Study, which focuses on skin aging.