Olay Releases New Version Of Skincare App To Help Consumers Navigate Options

Procter & Gamble’s Olay is rolling out a new version of its mobile app that features expanded artificial intelligence capability. The previous Olay Skin Advisor app relied on a selfie, “smart skin analysis” and personalized product recommendations. The latest release uses “pixel-tagging capabilities” that compares the selfie with a databank of hundreds of thousands of photographs of women to help women diagnose their “most troublesome skin problems.” Olay were motivated by research that showed up to 33 percent of women are “overwhelmed” by the choice of available products. Since the app was launched last year it has had 1 million “visits.” Other brands, such as Benefit, with its Brow Genie, and Cover Girl, are using AI in their apps to engage consumers digitally, while others push into physical stores – Make Up For Ever, for example, opened in February a global flagship store in New York that offers Go Pro Makeup small tutorials led by professionals, covering makeup application techniques.  [Image credit © P&G]