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Old Spice Agrees To Sponsor Tough Mudder Endurance Series

April 15, 2016: 12:00 AM EST
Old Spice agreed to sponsor the Tough Mudder as the official Men’s Body Wash and Anti-Perspirant//Deodorant Partner of the series of endurance events. To help promote the sponsorship deal, Old Spice endorser Bob Giovanni, also known as the actor Steven Ogg, is featured in a TV commercial with a Hardest Working Training Tips. Also, the partnership deal highlights the Hardest Working Collection lineup of men’s grooming products.
"Old Spice Partners with Tough Mudder to Provide the Ultimate Proving Ground for Its New Hardest Working Collection of Anti-Perspirants and Body Washes", Procter & Gamble, April 15, 2016, © Procter & Gamble
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