We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Old Spice Launches Hardest Working Collection Line Of Deodorants And Body Washes

January 6, 2016: 12:00 AM EST
Old Spice launched the Hardest Working Collection line of anti-perspirants and body washes for men. Described by the company as the most powerful Old Spice products yet, the line is designed to provide men with “performance” protection from odor and sweat, as well as body washes that clean. Includes in the Hardest Working Collection are the Odor Blocker Anti-Perspirant/Deodorant, Sweat Defense Anti-Perspirant/Deodorant, and the Dirt Destroyer Body Wash. To help support the launch, the brand introduced the Legendary Protection for Legendary Men integrated marketing campaign developed with advertising agency Wieden+Kennedy.
"Old Spice Ups Innovation, Performance Ante with New Hardest Working Collection Line of Anti-Perspirant/Deodorants and Body Wash", Procter & Gamble, January 06, 2016, © Procter & Gamble
Domains
PERSONAL CARE BUSINESS
Brands
Market Segments
Marketing
Antiperspirants/Deodorants
Bath & Shower
Men's Grooming
Geographies
Worldwide
North America
United States of America
Categories
Companies, Organizations
Marketing & Advertising
Press Release
Products & Brands
Developed by Yuri Ingultsov Software Lab.