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Old Spice Launches Hardest Working Collection Line Of Deodorants And Body Washes

January 6, 2016: 12:00 AM EST
Old Spice launched the Hardest Working Collection line of anti-perspirants and body washes for men. Described by the company as the most powerful Old Spice products yet, the line is designed to provide men with “performance” protection from odor and sweat, as well as body washes that clean. Includes in the Hardest Working Collection are the Odor Blocker Anti-Perspirant/Deodorant, Sweat Defense Anti-Perspirant/Deodorant, and the Dirt Destroyer Body Wash. To help support the launch, the brand introduced the Legendary Protection for Legendary Men integrated marketing campaign developed with advertising agency Wieden+Kennedy.
"Old Spice Ups Innovation, Performance Ante with New Hardest Working Collection Line of Anti-Perspirant/Deodorants and Body Wash", Procter & Gamble, January 06, 2016, © Procter & Gamble
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