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Old Spice Launches Mobile Website For Runners Who Draw Map Figures With Routes

May 12, 2016: 12:00 AM EST
Old Spice launched a mobile website designed for runners who like mapping their running routes. Created by the brand and agency Wieden + Kennedy, the website was built to promote Old Spice’s Hardest Working Collection of bodywash and deodorants for men. Users may upload the resulting shape of their mapped running routes, with lucky runners receiving gifts that somehow resemble the shape of the submitted routes.
David Griner, "Old Spice Offers to Turn Your Run Maps Into (Questionably) Fabulous Prizes ", Adweek , May 12, 2016, © Adweek
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