Oral Essentials Adds Toothpastes To Product Family

The Oral Essentials oral care brand from dentist Kourosh Maddahi is expanding its product line from mouthwash to two varieties of toothpaste: original formula and whitening. Ingredients include vegetable (rather than petroleum-based) glycerin, French essential oils, xylitol sweetener, and Dead Sea salt, but no harsh chemicals, preservatives, or dyes. The whitening version contains the same ingredients, plus lemon, coconut, and sage oils. It does not use baking soda or hydrogen peroxide. Maddahi says the new toothpastes provide “a truly safe and pure oral care system that actually works.”