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Pantene Launches YouTube Campaign For Hong Kong And Taiwan Markets

November 12, 2015: 12:00 AM EST
Procter & Gamble’s Pantene haircare brand partnered with Grey and Google to launch an online video campaign for its Pantene Pro V range in Hong Kong and Taiwan. Aimed at young women, the one-minute videos leverage Google search data for a more focused approach. Pantene uses the first half of each video to offer styling tips, while the second half is focused on delivering a brand message.
Jennifer Chan, "Pantene and Google bring ‘goddess hair’ tutorials to YouTube", Marketing Interactive, November 12, 2015, © Marketing-Interactive.com. Lighthouse Independent Media Pte Ltd
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