Pantene Pro-V Partners With Singer Ellie Goulding To Launch Campaign

Procter & Gamble’s Pantene Pro-V haircare brand partnered with singer and songwriter Ellie Goulding to launch the “Strong is Beautiful” campaign. Highlighting the importance of being strong, the campaign also focuses on how Pantene Pro-V haircare products help create beautiful hair by making it strong from the inside. According to the brand, each wash with Pantene Pro-V shampoo and conditioner strengthens hair to withstand daily damage with Anti-Oxidant Damage Blocker Technology, the Histidine ingredient, and advanced conditioning technology that strengthens hair fiber against surface damage.