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Peltz As Procter & Gamble Director Signals Cheaper Consumer Goods In 2018

January 3, 2018: 12:00 AM EST
Activist investor Nelson Peltz's appointment to Procter & Gamble's board of directors could signal lower prices for the company's personal care and household care products, according to analysts. Peltz's investment company, Trian Management Group, has claimed that P&G's biggest challenge is “declining market share.” According to the investment firm, high markups are the main reason why the company is losing market share.
Nathaniel Meyersohn , "Are cheaper Pampers and Tide coming in 2018?", CNN Money , January 03, 2018, © Cable News Network
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