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Personalized Haircare Brand Has Sold A Millions Bottles

November 12, 2018: 12:00 AM EST
Function of Beauty, a DTC customized haircare brand, is celebrating its millionth sale, about three years after its launch. CEO and co-founder, Zahir Dossa, said that brand is now targeting a billion. The brand’s first line extension is a purple shampoo for blondes, to reduce “brassiness”. Dossa says that the brand wants to strengthen its e-commerce offering, to provide an experience that’s more “immersive”. It also has a physical store, in New York, which is now more focused on R&D. [Image Credit: © Function Inc.]
Ann-Marie Alcántara, "This Direct-to-Consumer Haircare Brand Just Sold Its Millionth Bottle, Thanks to Its Customized Product", Adweek, November 12, 2018, © Adweek
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