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P&G Terminates Gillette's Sponsorship Deal With Brazil's Football Confederation

December 9, 2015: 12:00 AM EST
Procter & Gamble said it has terminated its sponsorship of the Brazilian Football Confederation with its Gillette men’s grooming brand. According to the company, it broke the contract in order to prevent damage to its reputation. Allegations of corruption involving the football confederation have emerged; however, CBF refused to reveal the reason for P&G’s action.
"Gillette Owner Says Company Broke CBF Contract Fearing for its Reputation", Folha, December 09, 2015, © Folha de S.Paulo
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