We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

P&G's Marketing Claims About Oral-B Electric Toothbrush Supported By Science, NAD Says

July 27, 2016: 12:00 AM EST
Procter & Gamble’s assertion that its Oral-B Pro 5000 and 70000 electric toothbrushes provide superior clean has scientific basis, according to the National Advertising Division of the Council of Better Business Bureaus. Several claims, including Oral-B’s capability to clean 22 percent more plaque than the Sonicare DiamondClean electric toothbrush made by Philips Oral Healthcare, were reviewed by the NAD. Philips Oral Healthcare’s complaint against the claims prompted the NAD to conduct the review.
"Advertising body backs Oral-B toothbrush claims", DrBicuspid , July 27, 2016, © DrBicuspid.com
Domains
PERSONAL CARE BUSINESS
Brands
Market Segments
Marketing
Regulation
Oral Care
Geographies
Worldwide
EMEA
Europe
United Kingdom
Categories
Companies, Organizations
Legal, Legislation, Regulation, Policy
Marketing & Advertising
Products & Brands
Developed by Yuri Ingultsov Software Lab.