P&G's Oral-B Brand Sees Potential In China's Electric Toothbrush Market

Procter & Gamble’s Oral-B oral care brand is optimistic about the potential for electric toothbrushes in China, supported by increased awareness of oral hygiene and rising incomes. The brand recently launched an intelligent electric toothbrush, the iBrush, and Oral-B's electric toothbrush products have grown between two and three times each year for the last three years. Most sales are online. However, market penetration remains low, with just two percent of Chinese residents using electric toothbrushes. Chinese toothpaste brand Saky believes the Chinese oral care market as a whole will reach 500 billion yuan within 15 years.