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P&G's Secret Deodorant Debuts Ad On TV Dating Game

May 24, 2016: 12:00 AM EST
Procter & Gamble's Secret deodorant brand introduced “The Question,” a TV commercial during the season premiere of “The Bachelorette” TV dating game show. Created by advertising agency Wieden + Kennedy, the TV spot focuses on “stress sweat,” which P&G claims is biologically different from physically induced sweat. Directed by Aoife McArdle, the commercial combines comedy and tension.
Tim Nudd, "Ad of the Day: Secret Took Viewers by Surprise With This Ad on 'The Bachelorette' ", Adweek , May 24, 2016, © Adweek
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