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Procter & Gamble Adds New Video To "Thank You, Mom" Campaign

April 27, 2016: 12:00 AM EST
Procter & Gamble released the video, “Strong,” the latest addition to the company’s “Thank You, Mom” Olympic Games-related campaign. Highlighting the courage that mothers show daily at critical times in their children’s lives, “Strong” joins a long list of critically acclaimed films from the company’s previous Olympic Games campaigns. Directed by Hollywood movie maker Jeff Nichols, the campaign focuses on the idea that behind every athlete is an amazing mom,” according to Marc Pritchard, P&G global brand officer.
"Strong Moms Inspire Latest P&G “Thank You, Mom” Campaign", Procter & Gamble, April 27, 2016, © Procter & Gamble
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