Procter & Gamble Aims To Improve Product Quality

Procter & Gamble Co. CEO David Taylor said his company plans to improve the quality of products it has retained following its offloading of non-core brands and businesses during the past few years. Taylor added his company’s goal is to make P&G products “noticeably better than competitors” from the very first time consumers use those products. P&G is facing growing competition from rivals and their lower-cost products, which makes it imperative to make its products stand out in the crowded market.