Email:
Password:
Remember Me |
Forgot Your Password?
Procter & Gamble Assigns Publicis Media To Manage Consolidated UK Media Account
May 23, 2017: 12:00 AM EST
Procter & Gamble awarded its consolidated media planning, scheduling, and buying account in the UK and Ireland to Publicis Media. Valued at more than ₤200 million, the account used to be managed by Starcom Mediavest and later divided between Starcom and Mediavest Spark following Publicis' reorganization in 2016. P&G's reorganization of its advertising and marketing strategies is part of the consumer goods giant's efforts to reduce agency spending by $2 billion during the next five years.
Jennifer Faull, "P&G unites UK media business under Publicis",
The Drum
, May 23, 2017, © Carnyx Group Ltd
Domains
PERSONAL CARE BUSINESS
Brands
Marketing
Operations
Strategy
Geographies
Worldwide
EMEA
Europe
United Kingdom
Ireland
Categories
Companies, Organizations
Marketing & Advertising
See also:
Home
|
Privacy Policy
|
Terms and Conditions
|
Contact Us
Copyright © 2000-2019 Business360 Inc. All Rights Reserved
Developed by Yuri Ingultsov Software Lab.