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Procter & Gamble Becomes Corporate Sponsor Of Bayern Munich FC

April 20, 2016: 12:00 AM EST
Procter & Gamble agreed to become a corporate sponsor of Bayern Munich football club. Running for three years, the contract is focused on P&G’s brands Gillette, Braun, Head & Shoulders, and Oral-B. As part of the sponsorship deal, the partners plan to launch TV and digital marketing campaigns, as well as in-store marketing and special product editions.
Steffen Peters , "Bayern sign new sponsorship with Procter & Gamble", Bayern Central, April 20, 2016, © Bayern Central
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