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Procter & Gamble Faces Class Action In NYC; Plaintiffs Claim False Advertising

November 19, 2015: 12:00 AM EST
Procter & Gamble is facing a class-action lawsuit in New York City. Seeking damages of more than $5 million, the plaintiffs allege they were “induced to purchase” the company’s Pantene Pro-V Expert Collection Advanced Keratin Repair shampoo and conditioners by the brand’s advertising and promotional claims. They also claim the company presented the haircare products as capable of repairing and restoring damaged hair in a single wash or a few minutes.
Sharon Spungen, "Proctor and Gamble facing lawsuit over one of its Pantene products", Legal Newsline, November 19, 2015, © Legal Newsline
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