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Procter & Gamble Joins Snapchat's Advertising Platform

June 14, 2016: 12:00 AM EST
Procter & Gamble is one of the first US brands to use online photo-sharing site Snapchat's new advertising platform. Designed to make it easier for brands to launch campaigns on its service, the ad platform allows advertisements to appear between Snapchat users' Stories. According to the social media site, it is not dumping ads on its users.
Shona Ghosh, "P&G and Warner Bros first to use Snapchat Stories ad slots", Campaign Live, June 14, 2016, © Haymarket Media Group Ltd.
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