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Procter & Gamble Launches Line Of Haircare Products For African-American Women

May 24, 2017: 12:00 AM EST
Procter & Gamble launched the Pantene Gold Series, a line of haircare products developed by African-American researchers for African-American women. Taking 10 years of product research and development, the line includes eight new products the company hope will help it compete in the $2 billion black haircare market. According to the company, about 400 people contributed to the launch of the product line.
Lisa Smith, "Procter and Gamble launches black hair care line designed by African-American researchers", WCPO, May 24, 2017, © The E.W. Scripps Co
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