Procter & Gamble Launches Twitter Campaign Aimed At College Students

Procter & Gamble launched a mobile marketing campaign on social media platform Twitter aimed at college students. Part of the company's efforts to enlist social media influencers and bloggers, the #CollegeSpeak Twitter party invites college students to join the promotion for a chance to win a gift card. P&G recruited teenage bloggers Caroline Yauck of Citrus & Style and Frannie Acciardo of The Blonde Prep to write sponsored contents describing their favorite P&G shower essentials. While P&G is expanding its presence on photo-heavy and short-post social media platforms, the company is reducing its reliance on Facebook's targeted-marketing features.