Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Procter & Gamble Makes Advertising More Accessible For Blind People

September 28, 2017: 12:00 AM EST
Procter & Gamble has changed its advertising to expand diversity and inclusivity. Described by the company as an ongoing process, the changes include making most of its advertisements consumable by blind people. Sam Latif, a consultant and leader of the company's people with disabilities affinity group, has been a driving force for P&G's efforts to make its advertising more accessible for people with disabilities.
Leonie Roderick , "P&G rethinks advertising to make it more accessible", Centaur Communications Ltd, September 28, 2017, © Centaur Communications Ltd
Domains
PERSONAL CARE BUSINESS
Advertising
Marketing
Geographies
Worldwide
North America
United States of America
Categories
Companies, Organizations
Marketing & Advertising
Developed by Yuri Ingultsov Software Lab.