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Procter & Gamble Names Olympic Cyclist Laura Trott As #LikeAGirl Ambassador

July 14, 2016: 12:00 AM EST
Procter & Gamble named Olympic champion cyclist Laura Trott to represent the company for its #LikeAGirl campaign. According to the company, Trott’s appointment was prompted by its finding that almost two-thirds of girls want more female role models in sports. Academy Award nominee and documentary filmmaker Nanette Burstein helped create the latest #LikeAGirl advertisements.
Jennifer Faull, "Olympic cyclist Laura Trott becomes ambassador for P&G’s #LikeAGirl", The Drum, July 14, 2016, © Carnyx Group Ltd
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