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Procter & Gamble Needs To Break Itself Down Into Smaller, More Agile Units

November 21, 2015: 12:00 AM EST
Procter & Gamble’s new CEO David Taylor and chairman and former CEO AG Lafley need to consider breaking up the company to improve its business and revenue performance. After divesting about 100 beauty and personal care brands, opting to focus on its core businesses and cutting costs, sales and revenue remain unimpressive, with the stock down 17 percent in 2015. With P&G split into much smaller and nimbler businesses, each unit would be able to compete better with smaller rivals. Also, a breakup would let shareholders invest in companies likely to grow from a significantly smaller base.
Leslie P. Norton, "Procter & Gamble: Time for a Split", Barron’s, November 21, 2015, © Dow Jones & Company, Inc
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