Procter & Gamble Recruits French Olympic Judo Champ For Thank You Mom Campaign

Procter & Gamble said it has signed 2012 Olympic gold medalist Teddy Riner as part of the company’s Thank You Mom marketing campaign. Dubbed “#MerciMaman” in French, the campaign which seeks to help promote the Rio 2016 Olympic Games, aims to duplicate the success of the campaign when it launched 100 days before the London Olympic Games. Riner, a French judo champion, and his mother Marie-Pierre Riner will join in campaigns supported by media channels and retailers across France. Campaigns will feature themed packaging, end caps, and displays.