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Procter & Gamble Sells Brazilian Brand Hipoglos To Johnson & Johnson

March 2, 2016: 12:00 AM EST
Procter & Gamble said it has sold its Hipoglos brand of diaper rash cream in Brazil to Johnson & Johnson Consumer Inc. Expected to close in the next 4–6 months, subject to local regulatory approvals, the deal covers a brand that has been present in the country for more than 70 years. Hipoglos is popular among Brazilian mothers who use the product to protect their babies’ skin from diaper rash.
"P&G Divests Hipoglós Brand to Johnson & Johnson Consumer Inc.", Procter & Gamble, March 02, 2016, © Procter & Gamble
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