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Procter & Gamble Sells Tag Body Spray Brand To My Imports USA

July 26, 2016: 12:00 AM EST
Procter & Gamble said it has sold the Tag brand of body sprays for men to My Imports USA. Gillette Co.'s Tag Fragrance division launched the brand in 2005, with the brand joining P&G after the consumer goods giant acquired Gillette in the same year through a $53 billion deal. My Imports USA said it plans to expand the brand by adding deodorants, antiperspirants, body washes, hair washes, and other men's grooming products.
Barrett J. Brunsman, "P&G sells a former top-selling brand", bizjournals.com, July 26, 2016, © American City Business Journals
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