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Procter & Gamble's Latest $10-Billion Cost-Cutting Move Fails To Impress Investors

April 24, 2016: 12:00 AM EST
Procter & Gamble Co.’s chief executive officer David Taylor said his company plans to implement another $10-billion cost-cutting program during the next five years. Presented during Taylor’s first public meeting with investors in February 2016, the cost-cutting plan follows the previous round of cost cuts, also valued at $10 billion, in 2012. Wall Street investors and analysts, however, are expressing doubts about the latest cost-cutting plan of the company. P&G’s failure to provide details about the plan is part of the reasons for the company’s failure to fully convince investors about its ability to implement more cost-cutting moves.
Sharon Terlep, "Mystery on Wall Street: How P&G Will Deliver on Cost Cuts", Wall Street Journal, April 24, 2016, © Dow Jones & Company, Inc.
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