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Procter & Gamble's Signal Digital Marketing Event Lures Top Marketers And Social Media Movers

July 20, 2016: 12:00 AM EST
Procter & Gamble Co. will hold the 2016 Signal digital-marketing conference at its headquarters in Cincinnati, with top executives from social media and e-commerce companies, such as Facebook, Google, and Alibaba, and senior marketing executives from Under Armour, Lego, and Verizon in attendance. Signal, which marks its fifth edition this year, has grown from a one-day conference for P&G marketing executives into a multiday event for all staff interested in attending the event. Featured speakers during the event include Alibaba Group director and CEO Daniel Zhang, Facebook vice president of global marketing solutions Carolyn Everson, and Pandora founder and CEO Tim Westergren.
Jack Neff, "Digerati Converge on Cincinnati for Private P&G Conference", Advertising Age, July 20, 2016, © Crain Communications
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